New research: First Generation Professionals
Read my most recent research: How Does Your Company Support “First-Generation Professionals”? in Harvard Business Review
Design-based, research-driven inclusion techniques
Martha is a diversity, equity, and inclusion (DEI) expert with a focus on intersectional gender equity. Her specialty is to use data and research to pinpoint DEI opportunities with small companies, then use a design-based approach to translate that data into positive action.
Design-based means going beyond awareness-raising to create low-risk changes in business operations and product design to boost DEI. Just like using a smaller plate at a buffet means less food is wasted, or a flat door handle indicates "push" instead of "pull," it's possible to create "nudges" to positively change human behavior. The added bonus? Increased inclusion is linked to better business performance, lower staff turnover, and other measurable benefits.
Martha has trained and collaborated with some of the most cutting-edge intersectionality researchers globally, and has led research-focused DEI projects in the startup world, in coworking spaces, for tech events, in the sports industry, and more.
We’re a woman and LGBT-owned small business located on traditional Duwamish territory, now called Seattle, Washington.
What our clients are saying:
“With a world-class education, data-driven approach, and people-centric philosophy, working with Martha on inclusive technology events was not only a value add for the company and projects, but has transformed me as a person and professional.”
“Martha Burwell is one of the most insightful, flexible, responsive, efficient, and planful researchers and consultants I’ve had the pleasure of working in my 20 years of consulting. She is a skilled communicator and project manager, and consistently exceeds expectations with the highest-quality work.”
“Her thoroughness in her research, organized approach to presenting the information and her ability to bring key insights to the forefront always stand out to me. Her work is excellent all around and I could not say enough about working with her. Professional, responsive and overall just very good at what she does. The thing I always appreciate about Martha is her experience in this space. She is able to take a lot of information , digest it and put forth a cohesive picture that is both concise and informative.”
Image by Tim Mossholder, Colorful Hands 1 of 3 / Mural artists Annabelle Wombacher, Jared Mar, Sierra Ratcliff and Benjamin Cahoon
