Design-based, research-driven inclusion techniques

 

Martha is a diversity, equity, and inclusion (DEI) expert with a focus on intersectional gender equity. Her specialty is to use data and research to pinpoint DEI opportunities with small companies, then use a design-based approach to translate that data into positive action.

Design-based means going beyond awareness-raising to create low-risk changes in business operations and product design to boost DEI. Just like using a smaller plate at a buffet means less food is wasted, or a flat door handle indicates "push" instead of "pull," it's possible to create "nudges" to positively change human behavior. The added bonus? Increased inclusion is linked to better business performance, lower staff turnover, and other measurable benefits. 

Martha has trained and collaborated with some of the most cutting-edge intersectionality researchers globally, and has led research-focused DEI projects in the startup world, in coworking spaces, for tech events, in the sports industry, and more.

 
 

Catalyze Seattle: the first study on gender and startups in Seattle

In collaboration with Ruchika Tulshyan, author of The Diversity Advantage, Martha led the first study on gender in Seattle-area startups.
Over 300 respondents participated in this all-volunteer project, and we can't wait to share what we learned.